Posted in Resources

Six Free Alternative Tools and Software

Paying for software subscriptions can get expensive, especially when you’re on a limited budget. Not every organisation or independent worker can afford the entire Adobe Creative Suite, or the latest version of Microsoft Office. I can empathise; I am currently doing a work term with a not for profit, and I’ve had to find creative ways to get the job done without all the fancy gadgets that I’m used to playing with.  Fortunately I have managed to find some great free alternatives to popular software. The best part is that they can be just as good as the expensive brands. In this blog post I will share some of those tools to help you save money! Continue reading “Six Free Alternative Tools and Software”

Posted in Tutorials

Photoshop Tutorial: Change Image Background [VIDEO]


In a previous blog post, I talked about free websites to find stock images.  In this post, I’m going to take it a step further and teach you how to customise your image by changing the background.

This is a beginner-friendly tutorial, but it helps if you already know how to navigate around Photoshop.


Download the image here.

Posted in Resources

6 Tech Networking Events to Check Out

As mentioned in a previous post, the tech industry is huge in Victoria.  If you have an interest in tech, here are some networking events I recommend checking out to get to know the people who work in the industry.  I personally don’t like to take myself too seriously, so when it comes to networking, the more casual and informal, the better!

Continue reading “6 Tech Networking Events to Check Out”

Posted in Content Marketing, Resources

20 Marketing Acronyms and Abbreviations

Learn the Lingo

I remember during the first week of my first office job, I probably heard more acronyms and letters than actual words.  In order to keep up with my co-workers, I would nod along, pretending I understood the conversation, and the moment I was alone, I’d discreetly google every acronym my colleagues used.  Good times.

Get ahead of the game by learning these common acronyms used in marketing. Continue reading “20 Marketing Acronyms and Abbreviations”

Posted in Resources

5 Sources for Free Images

Stock Up on Free Stock Images

The brain processes images faster than text, so it’s crucial to have captivating images to grab and retain attention from your audience.  What most people might do is head straight to Google Images and type in a description.  However that’s not recommended because it could lead straight to a copyright infringement.  Stock images are the next best thing, but they often include a watermark – and paid membership can be expensive for marketers on a budget.  In this blog, I will discuss free and legal websites for you to gather your images. Continue reading “5 Sources for Free Images”

Posted in Resources


Welcome to my blog.

My name is Ellen Young and I am a budding marketer in Victoria, BC.  As a former worker in respite care, switching to this new career in marketing has been an adventure for me.  Throughout my academic and professional journey, I have had the privilege to meet and learn from fabulous mentors and colleagues who have helped me learn and grow.  Likewise, I have also experienced times when I had difficulty finding the resources I needed.  Through this blog, I am hoping to reach out and share my experiences with fellow new marketers to make life a little easier!  The purpose of this blog is to share my thoughts, opinions, and knowledge in marketing, technology, design, software, and everything in between.  I hope to pass on the fantastic insights that I have received, as well as provide beginner-friendly resources that may help anyone else who is also struggling but eager to learn new things.

If you have any suggestions for topics that you’d like to see, be sure to contact me or leave a comment.  In the meantime, here are some other great resources you should check out: Continue reading “Hello!”